Writing

Here, we share with you some tips on starting up and perfecting corporate content, be it a blog post or professional column for a media outlet.

We decided to thoroughly study preferences among readers of well-known media outlets that cover Tech and Startups topics. Collected data should help companies dealing with content marketing in planning their business activity. Our math We looked into 500 articles published by the following resources: TechCrunch — high-profile tech blog on technology and start-ups; VentureBeat — […]

Each and every day thousands of co’s around the world set up their corporate blogs but most of them fail to deliver useful and interesting content. Those who succeed usually tell real-life stories instead of posting the same old press releases and advertising their products. Hustling for attention is hard and doing it for your […]

A headline is the first thing that the reader sees and it is what determines whether your audience wants to continue reading or move on to a more “interesting” story. Thus, a headline should be catchy, attractive and informative. There are three rules to writing such titles.